Tracy Hutchings

Inspirer
DISC Type : di

Senior Copywriter at Publicis

Trinidad and Tobago

Overview

Tracy is an award-winning Senior Copywriter and creative storyteller with experience in advertising since 2001. Described as highly creative and unconstrained by convention, he specializes in developing concepts for ATL communications and social media content generation.

Beyond his primary role, Tracy is a multi-talented creative, working as a freelance voice-over actor, movie reviewer, and strategist. His interests are diverse, ranging from advertising agencies like McCann to scientific institutions like the NASA Glenn Research Center.

Unique Fact: He is also a voice-over actor, lending his voice to various character projects.

Personality Overview

Decisive

Charming & Persuasive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Creative Storytelling
Identifies as a "Storyteller" and has built a career on creating concepts and changing perceptions through writing, winning multiple advertising awards in the process.
Content Generation
Actively creates content for social media strategies at Publicis and works as a freelance writer and strategist, demonstrating a focus on producing engaging material.
Advertising Industry
His feed includes commentary on industry practices, such as a post about the importance of good job briefs, indicating an interest in professional standards.

Media Appearances

Tracy has no verified media appearances

Work History

5-2015
Senior Copywriter at Publicis
10-2013
Freelance Writer/Strategist at Eye Soar Productions [e.s.p.]
4-2013 - 9-2013
Senior Writer at FV Marketing & Advertising Ltd
4-2005 - 3-2013
Copywriter at Collier Morrison Belgrave Ltd
4-2005 - 3-2013
copywriter at CMB Advertising

Education

Tracy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Trinidad and Tobago Job Level : N/A Designation : Senior Copywriter at Publicis
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tracy

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tracy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tracy

Personality Compatibility


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