Tracy McTyer in

Tracy McTyer

Inspirer · DISC type di
CRO Web Strategy & Optimization at NVIDIA
📍 Los Gatos, California, United States

Tracy is a creative and analytical marketing professional at NVIDIA, focusing on Conversion Rate Optimization and Web Strategy. With over 15 years of experience, she specializes in digital marketing, demand generation, and martech platforms for top tech companies. People often describe her as passionate, creative, and results-oriented.

Describing herself as a "data geek, " Tracy is passionate about understanding what drives peoples decisions through A/B testing, UX, and data analysis. She has shown public support for social justice issues, specifically standing in solidarity with the AAPI community against racism and discrimination.

She was part of a team that won a 2008 Silver MIXX award for an innovative SEM campaign that beat Adobe.

Read the full overview →
Experience
22 Years
Current Role
CRO Web Strategy & Optimization
Location
Los Gatos, California, United States
Personality Overview

How Tracy shows up

Charming & Persuasive
Generous
Confident & Optimistic

They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Priorities

Topics Tracy cares about

Data-Driven UX
Her current role involves "nerding out on data" to understand user behavior through A/B testing, personalization, and website flow to improve conversion rates.
Digital Marketing
An expert with 15+ years of experience in SEM/PPC, email marketing, demand generation, and marketing automation for companies like NVIDIA and VMware.
+4 more topics Login to view topics
Career

Work history

8-2023
CRO Web Strategy & Optimization
NVIDIA
9-2020 - 8-2023
Enterprise Email Communications, Demand Gen
NVIDIA
3-2020 - 9-2020
Digital Marketing APM
NVIDIA
1-2003 - 9-2020
Founder | Marketing Consultant
Artera Design & Creative
4-2019 - 10-2019
Senior Marketing Program Manager | Cloud Marketing
VMware
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Tracy has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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