Tracy McTyer

Inspirer
DISC Type : di

CRO Web Strategy & Optimization at NVIDIA

Los Gatos, California, United States

Overview

Tracy is a creative and analytical marketing professional at NVIDIA, focusing on Conversion Rate Optimization and Web Strategy. With over 15 years of experience, she specializes in digital marketing, demand generation, and martech platforms for top tech companies. People often describe her as passionate, creative, and results-oriented.

Describing herself as a "data geek, " Tracy is passionate about understanding what drives peoples decisions through A/B testing, UX, and data analysis. She has shown public support for social justice issues, specifically standing in solidarity with the AAPI community against racism and discrimination.

She was part of a team that won a 2008 Silver MIXX award for an innovative SEM campaign that beat Adobe.

Personality Overview

Charming & Persuasive

Generous

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Data-Driven UX
Her current role involves "nerding out on data" to understand user behavior through A/B testing, personalization, and website flow to improve conversion rates.
Digital Marketing
An expert with 15+ years of experience in SEM/PPC, email marketing, demand generation, and marketing automation for companies like NVIDIA and VMware.
Martech Operations
Has extensive experience owning and overseeing martech stack processes, functions, and workflows to support campaign execution, particularly during her time at VMware.

Media Appearances

Tracy has no verified media appearances

Work History

8-2023
CRO Web Strategy & Optimization at NVIDIA
9-2020 - 8-2023
Enterprise Email Communications, Demand Gen at NVIDIA
3-2020 - 9-2020
Digital Marketing APM at NVIDIA
1-2003 - 9-2020
Founder | Marketing Consultant at Artera Design & Creative
4-2019 - 10-2019
Senior Marketing Program Manager | Cloud Marketing at VMware

Education

Tracy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : Los Gatos, California, United States Job Level : N/A Designation : CRO Web Strategy & Optimization at NVIDIA
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tracy

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tracy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tracy

Personality Compatibility


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