Tracy McTyer in

Tracy McTyer

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CRO Web Strategy & Optimization at NVIDIA
📍 Los Gatos, California, United States

Tracy is a creative and analytical marketing professional at NVIDIA, focusing on Conversion Rate Optimization and Web Strategy. With over 15 years of experience, she specializes in digital marketing, demand generation, and martech platforms for top tech companies. People often describe her as passionate, creative, and results-oriented.

Describing herself as a "data geek, " Tracy is passionate about understanding what drives peoples decisions through A/B testing, UX, and data analysis. She has shown public support for social justice issues, specifically standing in solidarity with the AAPI community against racism and discrimination.

She was part of a team that won a 2008 Silver MIXX award for an innovative SEM campaign that beat Adobe.

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Experience
22 Years
Current Role
CRO Web Strategy & Optimization
Location
Los Gatos, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Tracy cares about

Data-Driven UX
Her current role involves "nerding out on data" to understand user behavior through A/B testing, personalization, and website flow to improve conversion rates.
Digital Marketing
An expert with 15+ years of experience in SEM/PPC, email marketing, demand generation, and marketing automation for companies like NVIDIA and VMware.
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Career

Work history

8-2023
CRO Web Strategy & Optimization
NVIDIA
9-2020 - 8-2023
Enterprise Email Communications, Demand Gen
NVIDIA
3-2020 - 9-2020
Digital Marketing APM
NVIDIA
1-2003 - 9-2020
Founder | Marketing Consultant
Artera Design & Creative
4-2019 - 10-2019
Senior Marketing Program Manager | Cloud Marketing
VMware
In the press

Media appearances

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Education

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Behavioral profile

DISC profile (public)

DISC behavioral profile

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