Tracy Singleton

Collaborator
DISC Type : is

Co-Founder at Tryst Candle House

Austin, Texas, United States

Overview

Tracy is a product operations and strategy leader with over a decade of experience in the SaaS industry. She excels at building scalable systems and aligning technical and business teams to drive growth. She holds a Bachelors degree in Computer Science from The University of Texas at Austin.

Outside of her tech career, Tracy has diverse interests, having engaged in competitive sports and classical dance. This creative and entrepreneurial spirit is evident in her role as the co-founder of a direct-to-consumer brand, Tryst Candle House, where she managed everything from product development to e-commerce operations.

Unique Fact: She co-founded and scaled a direct-to-consumer candle company from concept to market.

Personality Overview

Appreciative

Good Listener

Fair-minded

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

SaaS Product Strategy
Her career has focused on shaping product roadmaps and strategy for growing SaaS platforms at companies like Aha! and BuildFax.
Scaling Operations
She specializes in creating structure, scalable systems, and repeatable workflows that enable teams to deliver with consistency and impact.
Customer-Centricity
Emphasizes a customer-first mindset to build products customers adore and has extensive experience in customer success, driving adoption and retention.

Media Appearances

Episode 71 – Tracy Singleton (Co‑Founder of Tryst Candle House). Featured in Everyday Awesome Podcast (Apple Podcasts)

See Now

Work History

1-2024
Co-Founder at Tryst Candle House
2-2019 - 9-2023
Group Manager, Product & Customer Success at Aha!
11-2017 - 2-2019
Sr. Manager, Product & Customer Success at Aha!
4-2017 - 11-2017
Director of Product Management at BuildFax
1-2014 - 3-2017
Senior Product Manager at Square Root, Inc.

Education

1999 - 2002
BA from The University of Texas at Austin
1997 - 1999
Education details unavailable from Kilgore College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Austin, Texas, United States Job Level : Leadership Designation : Co-Founder at Tryst Candle House
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Tracy

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Tracy take some risk or not?

  • It is unlikely that they will take many risks.

You And Tracy

Personality Compatibility


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