Tracy Terrell

Trailblazer
DISC Type : ID

Chief Information Officer at Universal Plant Services

Houston, Texas, United States

Overview

Tracy Terrell is the Chief Information Officer for Universal Plant Services, specializing in IT strategy and digital transformation. A graduate of The University of Texas at Arlington, he excels at leading teams to deliver on aggressive goals while fostering a positive culture. Colleagues praise him as personable, smart, and uniquely skilled at translating technology into business strategy.

His leadership style is described as consultative, proactively incorporating knowledge from across the organization to build and implement his technology vision. He emphasizes personal development for his team members, indicating a focus on people and culture alongside technical solutions. He is also interested in major industry players like SAP and Shell.

He is considered a "top-notch SAP guru" with a singular talent for explaining highly technical concepts to non-technical audiences.

Personality Overview

Friendly But Fast

Assertive

Charismatic

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Digital Transformation
He has a history of initiating and leading company-wide digital transformation efforts, moving companies toward data-powered services and new operating models.
IT Strategy
As a former IT strategy consultant and consulting CIO, he is an expert at assessing IT effectiveness, mitigating risks, and aligning technology with business goals.
SAP Expertise
With a background as an SAP consultant, he is regarded by peers as a "top-notch SAP guru, " indicating deep knowledge of the platform and its applications.

Media Appearances

Tracy has no verified media appearances

Work History

11-2025
Chief Information Officer at Universal Plant Services
1-2025 - 11-2025
Chief Digital/Information Officer (CDIO) at ZeoGas LLC
10-2020 - 12-2024
Consulting CIO at Trans4mative Advisors
6-2017 - 5-2020
Chief Information Officer at TEAM, Inc.
3-2015 - 5-2017
IT Strategy Consultant at Quanta Services, Inc.

Education

1989 - 1993
BS from The University of Texas at Arlington
1986 - 1988
Education details unavailable from Berlin American High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Houston, Texas, United States Job Level : Leadership Designation : Chief Information Officer at Universal Plant Services
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tracy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tracy take some risk or not?

  • They can take risks if necessary.

You And Tracy

Personality Compatibility


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