Tracy Thornsberry

Questioner
DISC Type : c

Brand Director at Four Roses Distillery

Louisville, Kentucky, United States

Overview

Tracy has no verified overview

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Tracy has no verified topics they care about

Media Appearances

Tracy has no verified media appearances

Work History

5-2025
Brand Director at Four Roses Distillery
5-2024 - 5-2025
Senior Brand Leader, Single Malt Portfolio and Limited Releases at Brown-Forman
11-2012 - 5-2024
Senior Brand and Integration Director, Sonoma-Cutrer at Brown-Forman
6-2011 - 11-2012
Associate Global Marketing Manager, Southern Comfort at Brown-Forman
6-1994 - 12-2004
Director of Sales at Discount Labels, Inc.

Education

Masters Business Administration from Bellarmine University
Education details unavailable from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 25 Location : Louisville, Kentucky, United States Job Level : Mid-senior Designation : Brand Director at Four Roses Distillery
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tracy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tracy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tracy

Personality Compatibility


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