John Horwath

Questioner
DISC Type : c

Director, Cloud & AI at Ingram Micro

Burlington, Ontario, Canada

Overview

John has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

1-2026
Director, Cloud & AI at Ingram Micro
6-2025 - 1-2026
Sr. Manager, Cloud & AI at Ingram Micro
3-2025 - 6-2025
Sr. Manager, Cloud at Ingram Micro
8-2021 - 11-2021
Sales and Marketing Manager at Product Solutions Group
7-2011 - 8-2021
Technical Sales Representative at Product Solutions Group

Education

2007 - 2008
Honours Diploma from Ontario Institute of Audio Recording Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : Burlington, Ontario, Canada Job Level : Mid-senior Designation : Director, Cloud & AI at Ingram Micro
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from John

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can John take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And John

Personality Compatibility


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