Tran Ngoc Bang

Critic
DISC Type : C

Senior Digital Marketing Manager at Apollo English Vietnam

Ho Chi Minh City, Vietnam

Overview

Tran Ngoc Bang is a digital transformation leader specializing in creating customer-centric experiences through technology. With over a decade of marketing experience, he has a proven record in project management, big data analytics, and implementing martech solutions. He holds a Bachelors degree from Hoa Sen University.



He has a certification in Big Data Integration and Processing, reflecting his passion for leveraging data in marketing.

Personality Overview

Precise

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Digital Commerce
Focuses on D2C e-commerce optimization, multi-channel customer acquisition, and enhancing the user experience to maximize conversions, as seen in his role at FWD Insurance.
Growth Marketing
Employs a growth-oriented mindset, using A/B testing and analyzing customer journey touchpoints to improve conversions and drive new sales across his roles.
Martech Solutions
Tracks technology trends and potential integrations. He has shared insights on platforms like Looker Studio (formerly Google Data Studio), indicating an interest in modern marketing tools.

Media Appearances

Tran has no verified media appearances

Work History

4-2025
Senior Digital Marketing Manager at Apollo English Vietnam
11-2023 - 6-2025
Senior Manager / Digital Commerce at FWD Insurance
8-2022 - 10-2023
Senior Growth Marketing Manager at American Learning Lab (ALAB)
2-2017 - 8-2022
Digital Marketing Manager at VUS- The English Center
4-2015 - 1-2017
Growth Marketing Manager at IDM Vietnam

Education

2006 - 2010
Bachelor from Hoa Sen University (Respect Diversity)
2010 - 2012
GAIQ from Google

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ho Chi Minh City, Vietnam Job Level : Middle Designation : Senior Digital Marketing Manager at Apollo English Vietnam
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Insights For Selling To Tran Ngoc

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tran Ngoc is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tran Ngoc

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tran Ngoc move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tran Ngoc take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tran Ngoc

Personality Compatibility


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