Travis Gordon
Go-getter · DISC type dTravis Gordon is the founder of Accelebrand, a behavioral research agency he started after leading multimillion-dollar research programs at Mars, Danone, and Nissan. Described as resourceful and hard-working, he leverages his Masters from The University of Georgia to challenge traditional consumer insights by focusing on real-world behavior over survey opinions.
Outside of his professional life, Travis is a thoughtful parent. He shares reflections on fostering a growth mindset in his children, such as valuing the effort and process behind an achievement rather than attributing it to innate "talent. " He also holds a Bachelors from Middle Tennessee State University.
After spending 15 years in consumer insights, he founded Accelebrand out of frustration with a system he believes is broken and untrustworthy.
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They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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