Travis Gordon

Go-getter
DISC Type : d

Founder at Accelebrand

Denver Metropolitan Area, United States

Overview

Travis Gordon is the founder of Accelebrand, a behavioral research agency he started after leading multimillion-dollar research programs at Mars, Danone, and Nissan. Described as resourceful and hard-working, he leverages his Masters from The University of Georgia to challenge traditional consumer insights by focusing on real-world behavior over survey opinions.

Outside of his professional life, Travis is a thoughtful parent. He shares reflections on fostering a growth mindset in his children, such as valuing the effort and process behind an achievement rather than attributing it to innate "talent. " He also holds a Bachelors from Middle Tennessee State University.

After spending 15 years in consumer insights, he founded Accelebrand out of frustration with a system he believes is broken and untrustworthy.

Personality Overview

Fast-Paced

Challenger

Vision Oriented

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Behavioral Research
His company, Accelebrand, was founded on the principle of simulating real buying behavior using social media and landing pages, rather than relying on traditional surveys.
Disrupting Market Research
He frequently posts about the "dirty secret" of untrustworthy survey panels and his mission to fix a system he spent 15 years working within.
Consumer Insights
He has extensive experience leading consumer research for major brands like Danone, Mars, and Nissan, focusing on brand development, communications strategy, and innovation.

Media Appearances

Travis has no verified media appearances

Work History

3-2025
Founder at Accelebrand
1-2023 - 3-2025
Sr. Brand Manager- Plant-based Yogurt Innovation at Danone
6-2020 - 6-2023
Senior Manager Consumer Insights at Danone
2-2019 - 6-2020
Consumer Insights Manager at Danone
8-2016 - 2-2019
Market Research Manager at Mars Petcare US

Education

2010 - 2011
Master from The University of Georgia
2005 - 2009
Bachelor from Middle Tennessee State University (MTSU)

More Information

Social Presence :

Prographics :

Exp : 12 Location : Denver Metropolitan Area, United States Job Level : Leadership Designation : Founder at Accelebrand
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Travis

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • Their decision making speed is somewhere in the middle.
  • Can Travis take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Travis

Personality Compatibility


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