Travis Gordon
Login to view DISC.Travis Gordon is the founder of Accelebrand, a behavioral research agency he started after leading multimillion-dollar research programs at Mars, Danone, and Nissan. Described as resourceful and hard-working, he leverages his Masters from The University of Georgia to challenge traditional consumer insights by focusing on real-world behavior over survey opinions.
Outside of his professional life, Travis is a thoughtful parent. He shares reflections on fostering a growth mindset in his children, such as valuing the effort and process behind an achievement rather than attributing it to innate "talent. " He also holds a Bachelors from Middle Tennessee State University.
After spending 15 years in consumer insights, he founded Accelebrand out of frustration with a system he believes is broken and untrustworthy.
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