Travis McFetridge

Critic
DISC Type : C

President at Great South Bay Music Group Inc

Patchogue, New York, United States

Overview

Travis McFetridge is the President and CEO of Great South Bay Music Group Inc, a Grammy-winning music publishing company. A Fordham University graduate, his career began at major labels like Capitol and Virgin Records before he specialized in A&R, publishing, and royalty collection. People describe him as having great business acumen and a "go getter" mentality.

Born and raised on Long Island, New York, Travis has an educational background that includes creative writing and American history, suggesting interests beyond his professional focus. He is actively involved in shaping the next generation of music professionals by mentoring college students through the Recording Academys Grammy U program.

He is a regular, multi-year panelist at the prestigious SXSW music conference, speaking on the nuances of music royalties, publishing, and sampling.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Music Publishing
He is the President of a music publishing company and has spoken on the topic at numerous industry conferences, including SXSW and the AIMP Global Music Summit.
Royalty Collection
His company aggressively collects master and publishing royalties for clients, and he has moderated panels specifically on "Essential Music Royalties" at major industry events.
Artist & Songwriter Development
His work focuses on A&R and signing new talent. He also mentors aspiring music industry professionals through the Grammy U program.

Media Appearances

Travis has no verified media appearances

Work History

1-2012
President at Great South Bay Music Group Inc
1-2007 - 1-2012
Sr. Director of A&R at Ultra International Music Publishing
2-2004 - 1-2007
Manager at Empire Artist Management
2-2003 - 2-2004
A&R Coordinator at Virgin Records
2-2001 - 2-2003
Publicity Coordinator at Capitol Records

Education

1996 - 2000
Bachelor of Communications from Fordham University
1993 - 1996
High School Diploma from Walt Whitman High School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Patchogue, New York, United States Job Level : N/A Designation : President at Great South Bay Music Group Inc
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Travis

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Travis take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Travis

Personality Compatibility


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