Travis Smith

Questioner
DISC Type : c

Vice President Of Engineering at iFoodDS

Mesa, Arizona, United States

Overview

As the VP of Engineering at iFood Decision Sciences, Travis Smith leads teams dedicated to advancing food safety and traceability with cutting-edge technology. His approach, informed by a CTO program at Wharton, blends deep technical expertise with a strategic mindset to build high-performing, agile teams that deliver scalable solutions.

He is passionate about applying technology to solve complex challenges specifically within the food industry.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Food Tech Innovation
His current role is centered on advancing food quality, safety, and traceability through technology, showing a deep professional focus on this niche.
Engineering Leadership
He expresses a passion for building high-performing teams, fostering growth, and driving continuous improvement in his engineering organizations.
DevOps & Team Building
He is actively and publicly hiring for DevOps engineers, indicating a current focus on strengthening his team's infrastructure and operational capabilities.

Media Appearances

Travis has no verified media appearances

Work History

1-2022
Vice President Of Engineering at iFoodDS
3-2019 - 1-2022
Vice President Of Engineering at Integrate Inc.
12-2016 - 3-2019
Senior Director of Software Development at StrongMind
3-2016 - 12-2016
Director of Mobile Application Development at Vixxo
1-2011 - 3-2016
Software Development Manager at GoDaddy.com

Education

3-2024 - 2-2025
Chief Technology Officer Program from Wharton Executive Education
2008 - 2010
Master's degree from Northern Arizona University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mesa, Arizona, United States Job Level : Senior Designation : Vice President Of Engineering at iFoodDS
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Travis

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Travis take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Travis

Personality Compatibility


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