Travis Walkowiak is an Assistant Professor of Marketing at Eastern Kentucky Universitys College of Business. Holding a Ph. D. from Michigan State University, his academic and research focus is on consumer behavior, the customer journey, service encounters, and retailing.
He has co-authored multiple articles in publications like the Journal of Business Research, focusing on the complexities of service experiences and the customer journey.
Travis Walkowiak
Assistant Professor at Eastern Kentucky University
Richmond, Kentucky, United States
Overview
Topics They Care About
Consumer Behavior
His primary research area focuses on understanding the service experience, consumer journeys, and the various factors that influence customer decisions.
Marketing Research
He has co-authored several peer-reviewed articles, contributing to the academic understanding of service encounters and marketing theory.
Marketing Education
As an Assistant Professor, he is involved in educating the next generation of marketing professionals at Eastern Kentucky University.
Media Appearances
Travis Walkowiak, Ph.D. – Eastern Kentucky University Personnel Page. Featured in Eastern Kentucky University
Work History
8-2024
Assistant Professor at Eastern Kentucky University
7-2019 - 8-2024
Doctoral Candidate at Michigan State University - Eli Broad College of Business
1-2017 - 8-2024
Course Instructor at Michigan State University
5-2018 - 7-2019
Doctoral Student at Michigan State University
8-2014 - 3-2017
Graduate Student, Research Assistant at Michigan State University
3-2017 - 9-2017
Associate Client Manager at Nielsen
9-2013 - 4-2014
Research Associate at GfK Custom Research North America
5-2013 - 9-2013
Research Intern at GfK Custom Research North America
Education
Doctor of Philosophy - PhD from Michigan State University
Master of Science - MS from Michigan State University
More Information
Social Presence :
Prographics :
Exp : 11
Location : Richmond, Kentucky, United States
Job Level : Junior
Designation : Assistant Professor at Eastern Kentucky University
