Trayco Ross in

Trayco Ross

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VP of Growth at Corporate Traditions
📍 Salt Lake City Metropolitan Area, United States

Trayco Ross is the VP of Growth at Corporate Traditions, specializing in employee recognition and go-to-market strategy. With an MBA from Western Governors University, he focuses on building repeatable sales motions and driving enterprise growth. Colleagues describe him as professional, empathetic, and energetic.

As a husband and father, Trayco values his family heritage, highlighting his cousin and uncles five-generation farm in Colorado. He is a continuous learner, recently reading "The Go-Giver" for personal and professional introspection and actively sharing his sales insights.

He founded a referral-based recruiting software company, SaddleOps, which was successfully acquired by HireAligned in July 2025.

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Experience
11 Years
Current Role
VP of Growth
Job Level
Senior
Location
Salt Lake City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Trayco cares about

Employee Recognition
He is passionate about moving beyond generic swag to offer programs centered on genuine employee choice, a core principle of his work at Corporate Traditions.
Modern Sales Strategy
He actively shares insights on effective sales techniques, such as prioritizing listening over talking on vendor calls and learning from near-lost deals caused by assumption.
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Career

Work history

9-2025
VP of Growth
Corporate Traditions
2-2025
Head of Business Development, Enterprise
Vroozi
1-2025 - 1-2026
VP of Business Development
Careers Launch Talent Group
6-2024 - 7-2025
Founder (Acquired by HireAligned)
SaddleOps
1-2024 - 6-2024
Co-Founder and President (Acquired)
Koala Clean Utah
In the press

Media appearances

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Education
Master of Business Administration - MBA
Western Governors University
9-2020 - 10-2022
Bachelor of Science Business Administration
Western Governors University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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