Trayco Ross

Go-getter
DISC Type : d

VP of Growth at Corporate Traditions

Salt Lake City Metropolitan Area, United States

Overview

Trayco Ross is the VP of Growth at Corporate Traditions, specializing in employee recognition and go-to-market strategy. With an MBA from Western Governors University, he focuses on building repeatable sales motions and driving enterprise growth. Colleagues describe him as professional, empathetic, and energetic.

As a husband and father, Trayco values his family heritage, highlighting his cousin and uncles five-generation farm in Colorado. He is a continuous learner, recently reading "The Go-Giver" for personal and professional introspection and actively sharing his sales insights.

He founded a referral-based recruiting software company, SaddleOps, which was successfully acquired by HireAligned in July 2025.

Personality Overview

Challenger

Decisive

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Employee Recognition
He is passionate about moving beyond generic swag to offer programs centered on genuine employee choice, a core principle of his work at Corporate Traditions.
Modern Sales Strategy
He actively shares insights on effective sales techniques, such as prioritizing listening over talking on vendor calls and learning from near-lost deals caused by assumption.
GTM Execution
His career highlights a consistent focus on leading Go-To-Market strategy, building pipeline, and creating repeatable playbooks for business development and revenue growth.

Media Appearances

Trayco has no verified media appearances

Work History

9-2025
VP of Growth at Corporate Traditions
2-2025
Head of Business Development, Enterprise at Vroozi
1-2025 - 1-2026
VP of Business Development at Careers Launch Talent Group
6-2024 - 7-2025
Founder (Acquired by HireAligned) at SaddleOps
1-2024 - 6-2024
Co-Founder and President (Acquired) at Koala Clean Utah

Education

Master of Business Administration - MBA from Western Governors University
9-2020 - 10-2022
Bachelor of Science Business Administration from Western Governors University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : VP of Growth at Corporate Traditions
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Insights For Selling To Trayco

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trayco is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Trayco

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Trayco move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Trayco take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Trayco

Personality Compatibility


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