Trenton Polley

Questioner
DISC Type : c

Director of Growth Marketing- Card at Rocket Money

Chandler, Arizona, United States

Overview

Trenton is the Director of Growth Marketing at Rocket Money, specializing in offline channels and managing multi-million dollar budgets. A data-driven marketer, he excels at media buying, creative strategy, and scaling programs to maximize ROAS. He is a graduate of Arizona State Universitys W. P. Carey School of Business.

Outside of his marketing career, Trenton has an entrepreneurial spirit, having co-founded University Gigs to connect student musicians with community events. He is an avid podcast listener and appears engaged with his local Phoenix community, previously promoting local film screenings.

He once helped scale Rocket Moneys audio program by growing spend 65% while increasing ROAS by 2x, making it a top 10 podcast advertiser.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Offline Marketing
An offline marketing specialist, he has scaled numerous channels including podcast, TV, and direct mail for companies like Rocket Money and Homie.
Podcast Advertising
He is an avid podcast listener who dramatically scaled Rocket Money's audio program and has participated in panels discussing podcasting's future in advertising.
Growth Marketing
As a growth director, he focuses on the entire funnel, from media buying and creative strategy to CRO and landing page testing.

Media Appearances

Trenton has no verified media appearances

Work History

5-2024
Director of Growth Marketing- Card at Rocket Money
12-2021
Senior Growth Marketing Manager, Offline at Rocket Money
1-2019 - 12-2021
Growth Marketer at Homie
1-2015 - 9-2019
Co Founder at University Gigs
9-2012 - 4-2018
Guerilla Marketing at Live Nation Entertainment

Education

2013 - 2015
Business Management and Entrepreneurship from Arizona State University
Bachelor's degree from W. P. Carey School of Business – Arizona State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chandler, Arizona, United States Job Level : Mid-senior Designation : Director of Growth Marketing- Card at Rocket Money
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Insights For Selling To Trenton

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trenton is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Trenton

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Trenton move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Trenton take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Trenton

Personality Compatibility


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