Trevor Cotter

Critic
DISC Type : C

Senior Clinical Research Engineer at THINK Surgical

Canada

Overview

Trevor is a Senior Clinical Research Engineer at THINK Surgical with a PhD from McGill University. He specializes in orthopedic, cardiovascular, and neurovascular devices, with a focus on surgical simulation and robotics. His work in virtual reality for surgical training was featured in a TEDx talk.

Outside of work, Trevor is a passionate cyclist who has built several bicycles from scratch and volunteers teaching bike maintenance. He also enjoys a range of outdoor activities, including long-distance bike touring, cooking, fishing, and snowboarding, reflecting a love for hands-on, active pursuits.

He co-founded BioOptic to develop a patent-pending device that non-invasively measures intra-abdominal pressure to help alleviate incontinence and low back pain.

Personality Overview

ROI Driven

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Surgical Simulation
His PhD research and TEDx talk focused on using virtual reality simulators to train surgeons, demonstrating his expertise and passion for this specific field.
Medical Device Innovation
He co-founded BioOptic to create a novel device and has a stated passion for enhancing the clinical relevance of medical technology.
Surgical Robotics
His current role at THINK Surgical places him at the forefront of robotic-assisted surgery, and he actively participates in the medical robotics community.

Media Appearances

Trevor has no verified media appearances

Work History

11-2022
Senior Clinical Research Engineer at THINK Surgical
9-2022 - 11-2022
Engineer and Project Manager at MeeraMED
12-2019 - 6-2022
Co-Founder at BioOptic
8-2018 - 5-2022
Doctoral Student at McGill University
9-2010 - 9-2018
Bicycle Enthusiast at Bicycle Building

Education

2018 - 2022
Doctor of Philosophy - PhD from McGill University
2016 - 2018
Master of Science (MS) from Northern Arizona University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Canada Job Level : Middle Designation : Senior Clinical Research Engineer at THINK Surgical
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Insights For Selling To Trevor

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trevor is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Trevor

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Trevor move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Trevor take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Trevor

Personality Compatibility


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