Tricia Atchison

Captain
DISC Type : SD

VP, Global Partner & Americas Marketing at Equinix

Winter Park, Florida, United States

Overview

Tricia has no verified overview

Personality Overview

Consummate Professional

Long-Term Thinker

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Tricia has no verified topics they care about

Media Appearances

Tricia has no verified media appearances

Work History

3-2023
VP, Global Partner & Americas Marketing at Equinix
12-2021 - 2-2023
VP, WW Partner Engagement & Experience: Partner Marketing, Communications & Enablement at Citrix
1-2019 - 12-2021
Managing Director, WW Partner Enablement, Marketing & Communications at Citrix
4-2016 - 1-2019
Vice President, Global Partner Marketing at CA Technologies
4-2015 - 4-2016
Senior Director, Americas Channel Marketing at Veritas Technologies LLC

Education

BSBA from UCF College of Business
Management & Law curriculum from Leopold-Franzens Universität Innsbruck

More Information

Social Presence :

Prographics :

Exp : 33 Location : Winter Park, Florida, United States Job Level : Senior Designation : VP, Global Partner & Americas Marketing at Equinix
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Insights For Selling To Tricia

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tricia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tricia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tricia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tricia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tricia

Personality Compatibility


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