Tricia Wajda

Enthusiast
DISC Type : i

Head of Marketing and Communications at Upstream USA

Needham, Massachusetts, United States

Overview

Tricia has no verified overview

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Tricia has no verified topics they care about

Media Appearances

Tricia has no verified media appearances

Work History

9-2025
Head of Marketing and Communications at Upstream USA
10-2024 - 9-2025
Vice President of Brand Marketing at Upstream USA
12-2023 - 9-2025
Interim Head of Marketing and Communications at Upstream USA
6-2018 - 7-2021
Vice President of External Affairs at Planned Parenthood League of Massachusetts
1-2016 - 5-2018
Director of Communications at Planned Parenthood League of Massachusetts

Education

1998 - 2000
MA from American University
2005 - 2005
Summer Institute for Social Marketing and Health Communications from Emerson College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Needham, Massachusetts, United States Job Level : Mid-senior Designation : Head of Marketing and Communications at Upstream USA
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Insights For Selling To Tricia

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tricia is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Tricia

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Tricia move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Tricia take some risk or not?

  • They can take some low-probability risks if needed.

You And Tricia

Personality Compatibility


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