Tricia Wajda in

Tricia Wajda

Enthusiast · DISC type i
Head of Marketing and Communications at Upstream USA
📍 Needham, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
Head of Marketing and Communications
Job Level
Mid-senior
Location
Needham, Massachusetts, United States
Personality Overview

How Tricia shows up

Story Driven
Amiable & Agreeable
Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Priorities

Topics Tricia cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
Head of Marketing and Communications
Upstream USA
10-2024 - 9-2025
Vice President of Brand Marketing
Upstream USA
12-2023 - 9-2025
Interim Head of Marketing and Communications
Upstream USA
6-2018 - 7-2021
Vice President of External Affairs
Planned Parenthood League of Massachusetts
1-2016 - 5-2018
Director of Communications
Planned Parenthood League of Massachusetts
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1998 - 2000
MA
American University
2005 - 2005
Summer Institute for Social Marketing and Health Communications
Emerson College
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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