Trine Dalsten

Critic
DISC Type : C

Head of Communication & Marketing at ISS Facility Services Danmark

Roskilde, Region Zealand, Denmark

Overview

Trine Dalsten is the Head of Communication & Marketing at ISS Denmark, where she leads both internal and external communications. An MBA graduate from Copenhagen Business School, she specializes in strategic execution and change management. She has progressed within ISS over a decade, starting as a student assistant and was recognized in Berlingskes 2024 "Talent 100" list.

Trine led her team in creating a brand film to celebrate ISSs 125th anniversary, condensing the companys long history and purpose into a two-minute narrative.

Personality Overview

Negotiator

Objective Thinker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Strategic Execution
States her interest in the intersection of communication and strategy to ensure organizational ambitions are successfully met.
Corporate Storytelling
Believes in strengthening brand and reputation through powerful narratives, highlighted by her work on ISS's 125th-anniversary brand film.
Change Communication
Considers communication crucial for guiding organizations through change processes effectively, a core part of her professional focus.

Media Appearances

Trine has no verified media appearances

Work History

5-2023
Head of Communication & Marketing at ISS Facility Services Danmark
2-2023 - 9-2023
Senior Communications Advisor at ISS Facility Services Danmark
7-2016 - 2-2023
Communications Advisor at ISS Facility Services Danmark
2-2015 - 7-2016
Student Assistant Corporate Affairs at ISS Facility Services Danmark
1-2014 - 5-2014
Intern at Inside PR ApS

Education

2014 - 2016
Master of Business Administration (MBA) from Copenhagen Business School
2011 - 2014
Ha. (kom) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Roskilde, Region Zealand, Denmark Job Level : Mid-senior Designation : Head of Communication & Marketing at ISS Facility Services Danmark
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Insights For Selling To Trine

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trine is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Trine

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Trine move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Trine take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Trine

Personality Compatibility


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