Trine Roed

Go-getter
DISC Type : d

Marketing and Brand Director at Montana Furniture at Montana Furniture

Copenhagen, Capital Region of Denmark, Denmark

Overview

As Marketing and Brand Director at Montana Furniture, Trine leads a team of talented creatives, steering the brand to be commercially successful while remaining bold. With a Masters from Arkitektskolen Aarhus, she focuses on branding, communication, and integrated campaigns. Colleagues describe her as dedicated, responsible, and proactive.

Trine is passionate about the intersection of different design disciplines, from service and product design to digital communication. She takes a great interest in consumer insights and sustainability, and enjoys collaborating with bold artists. Her personal interests include iconic brands like Philips and the LEGO Group.

She uniquely combines a Masters degree in Architecture with studies in Art History, giving her a distinct perspective on design and branding.

Personality Overview

Vision Oriented

Fast-Paced

Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Brand Storytelling
Leads the development of brand narratives and product launches for Montana Furniture, a family-owned, high-end Danish design company.
Customer Journey Mapping
Emphasizes understanding complex customer journeys for high-consideration purchases to create value and adapt to consumer needs.
Digital User Experience
Drives the development of Montana's digital platforms, including e-commerce, focusing on the intersection of systems, data, and user experience.

Media Appearances

Trine has no verified media appearances

Work History

1-2019
Marketing and Brand Director at Montana Furniture at Montana Furniture
5-2015 - 1-2019
Marketing Manager at Montana Furniture
8-2013 - 5-2015
Brand and Campaign Manager at KEA - Københavns Erhvervsakademi
2012 - 8-2013
Business Partner / Building and Production at KEA - Københavns Erhvervsakademi
8-2011 - 9-2011
Design facilitator at the Service Innovation Summer School 2011 at University of Copenhagen

Education

2001 - 2007
Master's degree from Arkitektskolen Aarhus
2001 - 2002
Arthistory from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Marketing and Brand Director at Montana Furniture at Montana Furniture
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Insights For Selling To Trine

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trine is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Trine

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Trine move?

  • Their decision making speed is somewhere in the middle.
  • Can Trine take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Trine

Personality Compatibility


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