Tristan Hoag

Go-getter
DISC Type : d

Managing Director & Partner at Boston Consulting Group (BCG)

Chicago, Illinois, United States

Overview

Tristan is the North America Co-Chair for BCG X, Boston Consulting Groups tech build and design unit. With over 30 years of experience, he specializes in large-scale digital transformations and building enterprise AI systems that impact core business functions. He holds degrees from the University of Pennsylvania and The Wharton School.

Outside of work, Tristan is involved in his local community, having served on the Mens Committee for the Kohl Childrens Museum of Greater Chicago. His interests likely extend to local Chicago sports, given his long-standing connection to the city.

He co-authored an article detailing how a digital-first, customer-centric approach can be used to transform the public sector DMV experience.

Personality Overview

Challenger

Self-Confident

Vision Oriented

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Enterprise AI Systems
He leads global efforts in building AI and digital systems that go beyond prototypes to transform clients' core businesses across various industries.
Digital Transformation
His career is centered on helping organizations unlock business value and achieve major improvements in productivity and speed through technology and digital solutions.
Public Sector Innovation
Co-authored an article on reimagining the DMV experience, showcasing his interest in applying human-centered design and digital solutions to improve government services.

Media Appearances

Tristan Hoag. Featured in Boston Consulting Group (BCG) – Expert Profile

See Now

Work History

1-2025
Managing Director & Partner at Boston Consulting Group (BCG)
12-2022 - 9-2025
MDP, North American Co-Chair BCG X, Regional Leader BCG Platinion North America at Boston Consulting Group (BCG)
8-2016 - 12-2022
Managing Director & Regional Leader for BCG Platinion North America at Boston Consulting Group (BCG)
8-2011 - 7-2016
Vice President Banking Systems at Discover Financial Services
2-2005 - 10-2011
Principal at Boston Consulting Group

Education

1983 - 1987
BSE from University of Pennsylvania
1983 - 1987
Bachelor of Science in Economics from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 38 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Managing Director & Partner at Boston Consulting Group (BCG)
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Insights For Selling To Tristan

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tristan is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Tristan

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tristan move?

  • Their decision making speed is somewhere in the middle.
  • Can Tristan take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Tristan

Personality Compatibility


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