Troy Von Otnott

Critic
DISC Type : C

Chief Executive Officer at HotRok Energy

Atlanta, Georgia, United States

Overview

Troy von Otnott is a climate tech entrepreneur and CEO of HotRok Energy, a geothermal development company. With over 17 years in the field, he has a history of pioneering renewable energy solutions, notably launching Louisianas solar industry in 2008. People often describe him as passionate and possessing high integrity.

A U. S. Army veteran, Troy served as a Nuclear, Biological, and Chemical Specialist from 1984-1987. His personal experience during Hurricane Katrina was a pivotal moment that motivated him to dedicate his career to developing sustainable solutions and rebuilding communities, shifting from real estate to clean technology.

He was instrumental in passing groundbreaking clean energy tax credit legislation in Louisiana, creating the most extensive statewide renewable energy tax credit in the nation.

Personality Overview

Critic

Information Seeker

Objective Thinker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Geothermal Energy
As CEO of HotRok Energy, he is actively working to deploy closed-loop geothermal power plant technology in the U. S. , believing it has untapped potential in the Southeast.
Clean Energy Policy
He was part of a team that passed significant clean energy tax credit legislation in Louisiana and his posts show concern for the economic impact of tariffs on the sector.
Cleantech Startups
He has extensive experience as a startup mentor, competition judge, and ambassador for Cleantech Open, the world's largest clean technology accelerator.

Media Appearances

Troy has no verified media appearances

Work History

3-2025
Chief Executive Officer at HotRok Energy
9-2010
Chief Executive Officer at Massive Technologies, LLC
2-2023
Advisory Council Member at The Ray Highway
8-2023
Strategic Advisor at Georgia Cleantech Innovation Hub
Ambassador at Large at Cleantech Open

Education

2015 - 2016
Master of Business Administration (MBA) from San Francisco Institute of Architecture
1984 - 1988
Business from Cumberland University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Chief Executive Officer at HotRok Energy
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Insights For Selling To Troy

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Troy is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Troy

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Troy move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Troy take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Troy

Personality Compatibility


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