Tue Ansvig Sø

Inquirer
DISC Type : cd

Chief Marketing Officer at Vivino

Copenhagen, Capital Region of Denmark, Denmark

Overview

Tue Ansvig Sø is the Chief Marketing Officer at Vivino, with over 18 years of experience in the digital marketing arena. He specializes in leveraging data and AI to drive performance turnarounds and establish new revenue streams, holding a Cand. Merc. from Copenhagen Business School. People who have worked with him describe him as energetic, ambitious, and knowledgeable.

Outside of his executive role, Tue shows a strong sense of community and personal support. He has used his platform to rally assistance for a friend who was seriously injured, demonstrating a commitment to helping others in times of need and highlighting the importance of personal connections.

He once built an SEO team from the ground up that successfully reversed a -25% traffic decrease to achieve +20% growth within a single year.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Marketing Turnarounds
He has a proven track record of revamping performance marketing, taking Vivino's efforts to ROI positive for the first time and scaling it to 20% of commerce gross profits.
Data-driven Strategy
An expert in using data, algorithms, and AI to merge brand building with measurable digital execution. He is currently scaling Vivino's Martech capabilities to support this.
Building Teams
Actively hiring specialists to revamp his company's CRM and Martech stacks, demonstrating a focus on building a strong, data-focused marketing organization.

Media Appearances

Tue has no verified media appearances

Work History

5-2024
Chief Marketing Officer at Vivino
10-2020
Co-Founder and investor at Insights Tech
10-2020 - 4-2024
Group CMO Online Comparison Platform at Bauer Media Group at Bauer Media Group
10-2019 - 10-2020
Chief Marketing Officer (eBay Denmark - DBA, Bilbasen and Bilinfo) at eBay
3-2017 - 9-2019
Head of Marketing & Customer Service (eBay Denmark - Dba, Bilbasen and Bilinfo) at eBay

Education

2005 - 2007
Cand. Merc. from Copenhagen Business School
2003 - 2004
Bachelor from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Marketing Officer at Vivino
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Insights For Selling To Tue

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tue is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tue

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tue move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tue take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tue

Personality Compatibility


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