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Tuma Basa

Inquirer · DISC type cd
Director of Music Culture at YouTube
📍 Washington DC-Baltimore Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
23 Years
Current Role
Director of Music Culture
Job Level
Mid-senior
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Tuma shows up

Hard To Convince
Judgemental
Demanding

They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Tuma cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2018
Director of Music Culture
YouTube
4-2015 - 5-2018
Global Programming Head- Hip Hop
Spotify
11-2012 - 4-2015
Vice President Music Programming
REVOLT TV
1-2011 - 11-2012
Music Programming Consultant
MTV Jams
1-2012
Director, Music Programming Initiatives
MTV
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2006 - 2008
MBA
NYU Stern School of Business
1996 - 1998
BA
University of Iowa
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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