Tunisha Singleton, Ph.D.

Commander
DISC Type : D

Faculty at Howard University

Henderson, Nevada, United States

Overview

Dr. Tunisha Singleton is a media psychologist and experience architect specializing in fan engagement. As Founder of FanX Unlimited, faculty at Howard University, and President of the Professional Wrestling Studies Association, she blends science and strategy for clients like the NHL. She holds a Ph. D. in Media Psychology.

She is a passionate advocate for diversity and inclusion in sports, serving as President of the Board for the Black Girl Hockey Club. Her interests also include professional wrestling, storytelling, and exploring the cultural impact of technology and media on society, which she discusses on her podcast, "I Have Questions. "

Her guiding professional philosophy and personal motto is encapsulated in her headline: “Wouldn’t it be dope if…”

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Fan Engagement
Her entire career is built around this, exemplified by her consultancy FanX Unlimited and her proprietary FanX360™ Model designed to create generational loyalty.
Media Psychology
Holds a Ph. D. in this field and applies its principles to understand consumer behavior, brand storytelling, and the human-media relationship in all her professional roles.
Diversity in Hockey
As President of the Board for the Black Girl Hockey Club, she actively leads efforts to make hockey more inclusive for Black women and their families.

Media Appearances

Tunisha has no verified media appearances

Work History

8-2023
Faculty at Howard University
3-2020
President, Board of Directors at Black Girl Hockey Club
5-2020
Founder & CXO at FanX Unlimited
8-2017
Associate Faculty at Fielding Graduate University
9-2023 - 12-2024
Visiting Associate Faculty at University of Nevada-Las Vegas

Education

8-2013 - 1-2017
Doctor of Philosophy - PhD from Fielding Graduate University
2013 - 2017
Doctor of Philosophy (PhD) from Fielding Graduate University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Henderson, Nevada, United States Job Level : Leadership Designation : Faculty at Howard University
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Insights For Selling To Tunisha

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tunisha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tunisha

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Tunisha move?

  • If convinced, they can reach decisions quite fast.
  • Can Tunisha take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tunisha

Personality Compatibility


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