Txell Valls Marketing para ópticas

Questioner
DISC Type : c

Consultora de marketing freelance especializada en el sector óptico at Txell Valls, soluciones y estrategia

Solsona, Catalonia, Spain

Overview

Txell Valls is a freelance marketing consultant, speaker, and trainer specializing in the optical sector for over a decade. Her approach emphasizes simple, practical marketing to help small and medium-sized practices grow. People often describe her as vital and natural, noting her professionalism and creativity.

She is passionate about sharing knowledge and helping others succeed, finding great satisfaction in advising businesses on new projects. Txell enjoys personal connections, and people tend to confide in her. On her website, she states she prefers the country to the city.

Txell is committed to professionalizing the optical industry, advocating strongly for opticians to charge for their expert services rather than offering them for free.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Marketing for Opticians
Her entire career is dedicated to providing specialized, practical marketing and sales consulting for small and medium-sized optical businesses to help them grow and differentiate.
Valuing Professional Services
A core belief she actively promotes is that opticians must charge for their professional services and avoid competing on price, focusing instead on value and expertise.
Women in Optics
She highlights that while women are the majority of professionals in the optical sector, they are a minority in leadership, advocating for more visibility and recognition.

Media Appearances

Txell has no verified media appearances

Work History

7-2019
Consultora de marketing freelance especializada en el sector óptico at Txell Valls, soluciones y estrategia
2-2021
Formador técnico at OPTOACADEMY
11-2015 - 7-2019
Business consultant at ESSILOR
10-2014 - 7-2015
Area manager Andalucía Union general de optica at Natural Optics
9-2011 - 10-2014
Product Manager y Visual merchandiser at Natural Optics

Education

5-2023 - 10-2023
Máster Online en IA e Innovación from Founderz
6-2022 - 6-2022
Curso superior Marketing para avatares: metaverso y brandverse. from IAB Spain Formación

More Information

Social Presence :

Prographics :

Exp : 24 Location : Solsona, Catalonia, Spain Job Level : N/A Designation : Consultora de marketing freelance especializada en el sector óptico at Txell Valls, soluciones y estrategia
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Insights For Selling To Txell Valls

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Txell Valls is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Txell Valls

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Txell Valls move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Txell Valls take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Txell Valls

Personality Compatibility


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