Tyler Affolter

Initiator
DISC Type : Di

Chief Revenue Officer (CRO) at Diversified

Avon Lake, Ohio, United States

Overview

Tyler is a strategic executive with over 20 years of experience leading global commercial organizations. As Chief Revenue Officer at Diversified, he spearheads growth across media, collaboration, and digital signage, focusing on aligning go-to-market strategy with engineering and delivery. He holds a Bachelor of Arts from Cleveland State University.

Outside of his executive roles, Tyler has shown a keen interest in the intersection of technology and fan experience, particularly within motorsports. He actively follows and posts about NTT INDYCAR events, highlighting innovations in connected devices and data insights that are shaping the future of racing.

He is focused on expanding Diversified’s leadership in complex, mission-critical environments like broadcast and experiential AV for the worlds most iconic spaces.

Personality Overview

Risk-Accepting

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Experiential AV
A key focus of his current CRO role is extending Diversified's core strengths into broadcast and large-scale experiential AV projects for global clients.
Global GTM Strategy
A career-long focus, responsible for aligning global commercial organizations with engineering and delivery to exceed revenue and market share objectives.
Managed Services
Previously led and transformed global managed services practices at NTT, building recurring revenue models with full P&L responsibility across the product lifecycle.

Media Appearances

Tyler has no verified media appearances

Work History

4-2026
Chief Revenue Officer (CRO) at Diversified
3-2024 - 4-2026
Executive Managing Director, SVP, Head of Global Managed Services Practice at NTT DATA, Inc.
8-2021 - 4-2026
Sr Vice President Managed Services at NTT DATA, Inc.
8-2020 - 8-2021
Vice President Strategic Development & Technology at Lumen Technologies
4-2018 - 12-2020
Vice President Global Sales North America / EMEA at Lumen Technologies

Education

Bachelor of Arts - BA from Cleveland State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Avon Lake, Ohio, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Diversified
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Insights For Selling To Tyler

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyler is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tyler

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tyler move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Tyler take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Tyler

Personality Compatibility


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