Tyler Cusmina

Critic
DISC Type : C

Senior Market Research Manager at VPMR LLC

Greater Philadelphia, United States

Overview

Tyler Cusmina is a Senior Market Research Manager at VPMR, LLC with over 12 years of experience in the pharmaceutical sector, specializing in market research and sales. She earned her Bachelors degree from Temple Universitys Fox School of Business and manages both quantitative and qualitative research projects.

Her expertise is exceptionally broad, covering more than 16 distinct therapeutic areas, including vaccines, oncology, immunology, and rare diseases.

Personality Overview

Information Seeker

Negotiator

Precise

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Healthcare Market Research
She is responsible for the end-to-end project management of quantitative and qualitative market research projects within the pharmaceutical and medical device industries.
Physician Engagement
Her recent work and shared content focus on understanding physician feedback on speaker programs, indicating an interest in optimizing pharma-physician interactions.
Pharmaceutical Sales
As a fully-trained pharmaceutical sales representative, she has direct experience delivering product information and educating physicians in hospital and office settings.

Media Appearances

Tyler has no verified media appearances

Work History

12-2022
Senior Market Research Manager at VPMR LLC
5-2018 - 12-2022
Sr. Market Research Manager at TL Health
10-2014 - 5-2018
Market Research Manager at TL Health
3-2012 - 10-2014
Market Research Analyst at TL Health
11-2011 - 10-2014
Pharmaceutical Sales Representative - Hospital and Office Sales at TL Health

Education

Bachelor's degree from Fox School of Business at Temple University
2016 - 2017
Quantitative Data Analysis from Burke Institute

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Philadelphia, United States Job Level : Middle Designation : Senior Market Research Manager at VPMR LLC
URL has been copied!

Insights For Selling To Tyler

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyler is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Tyler

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Tyler move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tyler take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tyler

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.