Tyler Freres

Examiner
DISC Type : sc

VP of Sales Freres Engineered Wood at Freres Wood

Lyons, Oregon, United States

Overview

As Vice President of Sales at Freres Engineered Wood, Tyler Freres leads sales and sourcing for all veneer operations. He is an executive team member shaping long-term strategy and conceived of the companys Mass Plywood Panel (MPP) product. He earned a BBA from Southern Methodist University and also attended Oregon State Universitys College of Forestry.

Tyler has a twin brother, Kyle, who is the VP of Operations at the family company. He has mentioned bringing his family to conferences and watching his children grow up alongside the businesss product innovations, with a couple now heading to college. He spent a couple of years in France with his wife, Deana.

He began his career in the timber industry in high school, with his first job cleaning grease out of logging equipment.

Personality Overview

Status Quo Seeker

Unexpressive

Tough To Convince

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Mass Timber Innovation
He conceived of and developed the company's patented Mass Plywood Panel (MPP), a veneer-based alternative to cross-laminated timber, and frequently discusses its potential.
Sustainable Forestry
Advocates for sustainable forest management, emphasizing wood's carbon-sequestering benefits over steel and concrete and discussing the role of salvaged wood in forest restoration.
Rural Economies
Frequently discusses the close connection between forest management, the timber industry, and prosperity for Oregon's rural communities.

Media Appearances

Tyler has no verified media appearances

Work History

1-2006
VP of Sales Freres Engineered Wood at Freres Wood
12-1998
Vice President- Sales at Freres Wood

Education

1994 - 1998
Bachelor of Business Administration (BBA) from Southern Methodist University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Lyons, Oregon, United States Job Level : Senior Designation : VP of Sales Freres Engineered Wood at Freres Wood
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Insights For Selling To Tyler

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyler is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Tyler

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Tyler move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Tyler take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Tyler

Personality Compatibility


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