Tyler Niday

Questioner
DISC Type : c

Co-Founder and CEO at Bonsai Robotics

San Francisco Bay Area, United States

Overview

Tyler Niday is the Co-Founder and CEO of Bonsai Robotics, a company focused on solving agricultures labor crisis with vision-based autonomous technology. A graduate of MIT and Cal Poly, he previously led autonomy and mechatronics teams at Blue River Technology, contributing to the pioneering "See & Spray" technology acquired by John Deere.

Outside of his professional work, Tyler is a certified private and IFR pilot, citing flying as one of his passions. He also has an interest in outdoor activities like hunting, fishing, and more exhilarating sports such as skydiving and scuba diving. He became passionate about agricultural machinery after seeing his colleges engineering shop.

An interesting fact is that Tyler asked for a welder for Christmas when he was 12, sparked by an interest in building things from his grandfather who raced Indy cars.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Agricultural Autonomy
His entire career, from Orchard Machinery Corp to founding Bonsai Robotics, is dedicated to creating practical, autonomous solutions for farmers to combat labor shortages.
Vision-Based Robotics
He emphasizes a "vision-first" approach, enabling machines to navigate and work in harsh farm environments without relying on GPS, which he sees as a key differentiator.
Strategic Acquisitions
Recently acquired Farm-ng to combine Bonsai's AI software with their modular hardware, accelerating the development of "AI-first machines" for a wider range of farm tasks.

Media Appearances

364: From Blue River Technology to Founding Bonsai Robotics with Tyler Niday. Featured in Spotify

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Interview with Tyler Niday, Bonsai Robotics. Featured in ZimmComm (Libsyn)

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Work History

9-2022
Co-Founder and CEO at Bonsai Robotics
2-2022 - 6-2022
Head of Engineering, Construction Autonomy at Blue River Technology
3-2019 - 3-2022
Senior Manager, Mechatronics and Robotic Integration, Autonomy at Blue River Technology
12-2015 - 3-2019
Senior Mechatronics Engineer at Blue River Technology
7-2012 - 12-2015
Research and Development Engineer at Orchard Machinery Corporation

Education

Masters of Science in Engineering and Management from Massachusetts Institute of Technology
BS from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder and CEO at Bonsai Robotics
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Insights For Selling To Tyler

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tyler is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tyler

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tyler move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tyler take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tyler

Personality Compatibility


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