Umar Alam

Inspirer
DISC Type : id

ceo & founder at CR8 Ai

London, England, United Kingdom

Overview

Umar is the CEO and founder of CR8 Ai, his second venture. With over 16 years leading innovation at global CPG enterprises like Unilever and BAT, he has extensive experience launching platforms and building teams across 30+ markets. He is often described by colleagues as visionary, resilient, and a results-oriented problem solver.

He has worked across the USA, UK, Europe, Africa, and APAC, turning around businesses in multiple countries and launching global platforms like Dove Real Beauty.

Personality Overview

Generous

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI for Creatives
His company, CR8 AI, builds AI infrastructure for complex creative files, helping brands go from idea to production-ready outputs in minutes instead of weeks.
Enterprise Innovation
He spent 16+ years leading innovation at large enterprises like Unilever and now focuses on how startups can sell disruptive AI technology to large, established companies.
Product Development
He is passionate about fixing what he sees as a broken product development process, a problem he has focused on solving for the last five years through his startups.

Media Appearances

Umar has no verified media appearances

Work History

6-2025
ceo & founder at CR8 Ai
1-2023 - 12-2024
Founder and CEO at Zod
8-2019 - 1-2022
Co-Founder and Member of the Board at Create Health
5-2018 - 12-2024
Founder and Member of the Board at Create Think Tank
12-2014 - 2-2018
Senior Director / VP Global Marketing - Member Global category leadership team at Unilever

Education

4-2021 - 5-2021
Introduction to Machine Learning from Massachusetts Institute of Technology
2016 - 2016
MIT OPENCOURSEWARE from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : ceo & founder at CR8 Ai
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Insights For Selling To Umar

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Umar is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Umar

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Umar move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Umar take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Umar

Personality Compatibility


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