Umar Alam in

Umar Alam

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ceo & founder at CR8 Ai
📍 London, England, United Kingdom

Umar is the CEO and founder of CR8 Ai, his second venture. With over 16 years leading innovation at global CPG enterprises like Unilever and BAT, he has extensive experience launching platforms and building teams across 30+ markets. He is often described by colleagues as visionary, resilient, and a results-oriented problem solver.

He has worked across the USA, UK, Europe, Africa, and APAC, turning around businesses in multiple countries and launching global platforms like Dove Real Beauty.

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Experience
21 Years
Current Role
ceo & founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Umar cares about

AI for Creatives
His company, CR8 AI, builds AI infrastructure for complex creative files, helping brands go from idea to production-ready outputs in minutes instead of weeks.
Enterprise Innovation
He spent 16+ years leading innovation at large enterprises like Unilever and now focuses on how startups can sell disruptive AI technology to large, established companies.
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Career

Work history

6-2025
ceo & founder
CR8 Ai
1-2023 - 12-2024
Founder and CEO
Zod
8-2019 - 1-2022
Co-Founder and Member of the Board
Create Health
5-2018 - 12-2024
Founder and Member of the Board
Create Think Tank
12-2014 - 2-2018
Senior Director / VP Global Marketing - Member Global category leadership team
Unilever
In the press

Media appearances

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Education
4-2021 - 5-2021
Introduction to Machine Learning
Massachusetts Institute of Technology
2016 - 2016
MIT OPENCOURSEWARE
Massachusetts Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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