Umar Lateef in

Umar Lateef

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Founder at Rectify
📍 London, England, United Kingdom

Umar Lateef is the Co-Founder of Earlybird and Founder of Rectify, specializing in accelerating growth for high-potential SaaS startups through strategic partnerships and promotional campaigns. He holds Klaviyo Partner and Product certifications, underscoring his expertise in marketing automation and e-commerce.

Outside of his ventures, Umar has a strong interest in the startup ecosystem, following incubators like Y Combinator. He actively explores and uses cutting-edge generative AI tools for creative tasks like image and cinematic video generation, demonstrating a passion for new technology.

Umar and his team successfully launched 13 different software products in a single year during a Black Friday campaign.

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Experience
5 Years
Current Role
Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
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Work Preference

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Priorities

Topics Umar cares about

SaaS Growth
He specializes in identifying high-potential SaaS startups and running exclusive promotional campaigns to accelerate their growth and activate scalable user acquisition.
Lifetime Deal Models
His platform, Earlybird, focuses on the lifetime deal (LTD) model, and he often discusses the unique challenges of planning and executing these types of product launches.
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Career

Work history

6-2025
Founder
Rectify
7-2024
Founder
Rectify
9-2023
Co-Founder
Earlybird
3-2023 - 7-2024
Founder
Reward Point
7-2022 - 10-2023
Master Disruptor
Duchy.ai
In the press

Media appearances

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Education

Umar has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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