Umar Lateef

Examiner
DISC Type : cs

Founder at Rectify

London, England, United Kingdom

Overview

Umar Lateef is the Co-Founder of Earlybird and Founder of Rectify, specializing in accelerating growth for high-potential SaaS startups through strategic partnerships and promotional campaigns. He holds Klaviyo Partner and Product certifications, underscoring his expertise in marketing automation and e-commerce.

Outside of his ventures, Umar has a strong interest in the startup ecosystem, following incubators like Y Combinator. He actively explores and uses cutting-edge generative AI tools for creative tasks like image and cinematic video generation, demonstrating a passion for new technology.

Umar and his team successfully launched 13 different software products in a single year during a Black Friday campaign.

Personality Overview

Late Adopter

Tough To Convince

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

SaaS Growth
He specializes in identifying high-potential SaaS startups and running exclusive promotional campaigns to accelerate their growth and activate scalable user acquisition.
Lifetime Deal Models
His platform, Earlybird, focuses on the lifetime deal (LTD) model, and he often discusses the unique challenges of planning and executing these types of product launches.
Generative AI Tools
He shows a personal interest in using the latest AI tools, such as Higgsfield AI, for high-quality image and cinematic video generation.

Media Appearances

Umar has no verified media appearances

Work History

6-2025
Founder at Rectify
7-2024
Founder at Rectify
9-2023
Co-Founder at Earlybird
3-2023 - 7-2024
Founder at Reward Point
7-2022 - 10-2023
Master Disruptor at Duchy.ai

Education

Umar has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Rectify
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Insights For Selling To Umar

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Umar is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Umar

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Umar move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Umar take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Umar

Personality Compatibility


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