Umer Sadiq

Questioner
DISC Type : c

Founder | CTO | Advisor at Stealth

Seattle, Washington, United States

Overview

Umer Sadiq is a multi-founder and CTO with deep expertise in e-commerce and retail technology. After more than a decade in leadership at Amazon, he co-founded Veeve, a computer vision startup, and fabric, a prominent headless commerce platform that has raised over $240 million in funding.

Colleagues describe him as a high-output individual with a strong entrepreneurial mindset, skilled in leading business intelligence and supply chain optimization initiatives.

Umer successfully co-founded two venture-backed retail tech startups after a long and successful career at Amazon.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Headless Commerce
As the CTO and founder of fabric, he is a key figure in the headless commerce space, building modular and scalable solutions for modern e-commerce.
B2B Digital Transformation
He recently led the launch of fabric's B2B platform, aiming to capture the massive opportunity in digitizing sales for distributors, manufacturers, and wholesalers.
Commerce Orchestration
He is focused on developing a data orchestration platform to connect disparate commerce systems like Shopify, Magento, and Salesforce with any API or service.

Media Appearances

Umer has no verified media appearances

Work History

3-2025
Founder | CTO | Advisor at Stealth
3-2021 - 3-2025
Founder | CTO | Advisor at fabric
1-2018 - 3-2021
Co-Founder | CTO @ Veeve at Veeve
4-2015 - 5-2018
Sr. Manager, Software Development at Amazon.com
4-2013 - 3-2015
Manager, software development at Amazon.com

Education

Umer has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Seattle, Washington, United States Job Level : Leadership Designation : Founder | CTO | Advisor at Stealth
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Insights For Selling To Umer

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Umer is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Umer

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Umer move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Umer take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Umer

Personality Compatibility


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