Urszula Kurek

Energizer
DISC Type : I

Full-time parenting at Career Break

Warsaw, Mazowieckie, Poland

Overview

Urszula is a Business Director at EssenceMediacom with over 10 years of experience in data-driven marketing. She leads cross-functional teams, managing strategic communication planning for major brands like P&G across nine Central European markets. She is a graduate of the University of Warsaw.

Outside of her core responsibilities, Urszula has a keen interest in effective communication, holding a certification in the Art of Public Speaking. She is also interested in creative brands like The LEGO Group and the dynamics of team building.

She directs strategy for six Procter & Gamble product categories from a central hub in Warsaw.

Personality Overview

Enthusiastic

Relationship Oriented

Big Picture Person

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

CE Market Strategy
She is responsible for strategic communication planning across nine Central European markets for major clients like Procter & Gamble, leading the planning hub from Warsaw.
Data-Driven ROI
Her profile highlights a focus on planning and executing data-driven marketing communication, proven by econometric modeling to grow clients' businesses.
Global Brand Building
She has a proven track record of building brands for some of the world's largest companies, including The Coca-Cola Company, Mars, Wrigley, and P&G.

Media Appearances

Urszula has no verified media appearances

Work History

7-2021 - 12-2022
Full-time parenting at Career Break
1-2021
Business Director at EssenceMediacom
8-2019 - 12-2020
Business Associate Director at EssenceMediacom
7-2017 - 7-2019
Business Communication Manager at EssenceMediacom
11-2015 - 6-2017
Senior Communications Planner at EssenceMediacom

Education

2010 - 2012
Master's degree from University of Warsaw
2-2012 - 6-2012
Scholarship from University of Antwerp

More Information

Social Presence :

Prographics :

Exp : 9 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Full-time parenting at Career Break
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Insights For Selling To Urszula

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Urszula is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Urszula

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Urszula move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Urszula take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Urszula

Personality Compatibility


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