Vaibhav Gupta

Trailblazer
DISC Type : ID

Head of Product Marketing, gStore, GreyOrange at GreyOrange

Delhi, India

Overview

Vaibhav Gupta is a product marketing leader with over 10 years of experience turning complex deep tech into revenue for B2B SaaS, AI, and telecom companies. Currently at GreyOrange, he heads the product marketing for the gStore platform. People who have worked with him describe him as intelligent, sincere, and dedicated.

He has a keen interest in effective communication and storytelling, demonstrated by his past role as a Lead Organizer for TEDx IMI New Delhi. His writings reveal an analytical eye for cultural trends and a passion for understanding the business application of new technologies like Generative AI.

Unique fact: Vaibhav operates at the rare intersection of heavy engineering and human storytelling, specializing in making complex technology buyable for the C-Suite.

Personality Overview

Achievement-Oriented

Values Relationships

Informal

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They will bat for you if they come to believe in you.

Topics They Care About

Deep Tech GTM
His entire professional focus is on translating complex tech innovations from companies like GreyOrange and Tata into tangible revenue through effective go-to-market strategies.
AI in Retail
He currently leads marketing for an AI-powered retail SaaS platform, aiming to solve major industry challenges like inventory accuracy and omnichannel fulfillment.
Product Storytelling
He believes in bridging the gap between algorithms and boardrooms, using narrative to make technology understandable and compelling, a passion visible in his professional and personal writing.

Media Appearances

Vaibhav has no verified media appearances

Work History

7-2023
Head of Product Marketing, gStore, GreyOrange at GreyOrange
12-2021 - 7-2023
Lead Product Marketing Manager at Tata Communications
5-2018 - 12-2021
Senior Product Marketing Manager at HCL Technologies
3-2017 - 7-2018
Lead Organizer at TEDx IMI New Delhi
2-2018 - 4-2018
Strategic Marketing Intern at Indo Realistic Managament Consultancy

Education

2016 - 2018
Master of Business Administration (MBA) from IMI Delhi
2008 - 2012
Bachelor of Technology (B.Tech.) from Manav Rachna University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Delhi, India Job Level : Mid-senior Designation : Head of Product Marketing, gStore, GreyOrange at GreyOrange
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Insights For Selling To Vaibhav

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vaibhav is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Vaibhav

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Vaibhav move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Vaibhav take some risk or not?

  • They can take risks if necessary.

You And Vaibhav

Personality Compatibility


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