Vaishali Tikekar

Commander
DISC Type : D

Member at RevGenius

Bengaluru, Karnataka, India

Overview

Vaishali Tikekar is a product marketing leader with over eight years of experience, specializing in go-to-market strategies for B2B SaaS startups. At Skizzle Technolabs, she leads marketing strategy, focusing on product positioning and messaging. She holds a Master of Arts and a diploma in French.

Outside of work, Vaishali is an avid traveler who documents her journeys, including road trips and international visits, on her personal blog. She also enjoys movies, reading books, and exploring her city of Bengaluru, as mentioned in her RevGenius community introduction.

She has a unique professional focus on bridging the gap between product marketing and sales enablement to ensure messaging is effective in real conversations.

Personality Overview

Risk-Taker

Decisive

Strong-Willed

They take a lot of pride in personal achievements.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Go-to-Market Strategy
Her core expertise involves planning and delivering GTM strategies to help B2B SaaS startups successfully enter new markets and scale.
Sales Enablement
She actively posts about aligning product marketing with sales by building conversation-ready assets and coaching teams on their use.
SaaS Startup Scaling
Her professional focus is on helping early-stage SaaS companies grow, specifically advising on how to avoid common post-funding pitfalls.

Media Appearances

Vaishali has no verified media appearances

Work History

1-2026
Member at RevGenius
2-2023
Product Marketing Manager at Skizzle Technolabs
6-2022 - 1-2023
Product Marketing Specialist at JoVE
2-2020 - 6-2022
Product Marketing Specialist at Katalyst Software Services Limited
11-2017 - 5-2019
Sr. Content Writer at Abzooba

Education

2014 - 2016
Master of Arts (M.A.) from Banasthali Vidyapith
2011 - 2014
Bachelor's degree from kamla raja girls post graduate autonomous college

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Member at RevGenius
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Insights For Selling To Vaishali

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vaishali is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Vaishali

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Vaishali move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Vaishali take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Vaishali

Personality Compatibility


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