Vaishnavi Rathi

Critic
DISC Type : C

Assistant Manager- Marketplaces at Aditya Birla Fashion and Retail Ltd.

Gurugram, Haryana, India

Overview

Vaishnavi Rathi is a growth and strategy professional at Aditya Birla Fashion and Retail Ltd. with a focus on scaling client performance on marketplaces. An MBA graduate from IIM Sirmaur, she leverages a strong analytical foundation, backed by certifications in Tableau and Power BI, to drive insight-led decision-making and account expansion.

Based on her university profile, Vaishnavi has a keen interest in logical and analytical activities. Outside of her professional pursuits, she enjoys writing blogs and reading books, reflecting a passion for continuous learning and communication.

Unique fact: Before entering the retail industry, Vaishnavi completed a research internship at NITI Aayog, the premier policy think tank of the Government of India.

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Growth Strategy
Her role centers on translating business goals into growth strategies and driving sustainable account expansion for key clients.
Data-Driven Decisions
Emphasizes an insight-led approach in her work, supported by certifications in Google Analytics, Tableau, and Power BI.
E-commerce & Marketplaces
[Predicted] As an Assistant Manager for Marketplaces at a major fashion retailer, this is central to her professional responsibilities and expertise.

Media Appearances

Vaishnavi has no verified media appearances

Work History

3-2026
Assistant Manager- Marketplaces at Aditya Birla Fashion and Retail Ltd.
4-2024 - 11-2025
Growth Marketer at 3dot14
4-2023 - 5-2023
Research Intern at NITI Aayog Official

Education

7-2022 - 3-2024
Master of Business Administration - MBA from Indian Institute of Management Sirmaur
7-2019 - 5-2022
Bachelor of Science - BSc honors from Delhi University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Gurugram, Haryana, India Job Level : Middle Designation : Assistant Manager- Marketplaces at Aditya Birla Fashion and Retail Ltd.
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Insights For Selling To Vaishnavi

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vaishnavi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Vaishnavi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Vaishnavi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Vaishnavi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Vaishnavi

Personality Compatibility


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