Valentin Kondrashkin

Critic
DISC Type : C

Amstel Global Brand Manager at The HEINEKEN Company

Amsterdam, North Holland, Netherlands

Overview

Valentin is the Global Brand Manager for Amstel at The HEINEKEN Company, with a strong background in marketing innovation and brand strategy. He holds an MBA with distinction from Kingston University. Colleagues describe him as a team leader with true business acumen and strategic vision.

He shows a keen interest in the intersection of brands and sports, particularly through his work on major football sponsorships. His role has taken him to South America for the CONMEBOL Libertadores and Sudamericana finals, highlighting his hands-on approach to global partnerships.

Valentin won both Gold and Silver awards in 2021 for a creative dark market sponsorship campaign involving a brand and the football club FC Zenit.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Sponsorship Marketing
He is deeply involved in Amstel's sponsorship of CONMEBOL football tournaments and has won awards for a partnership campaign with the FC Zenit football club.
Marketing Innovation
He has a track record in innovation-focused roles, where he was responsible for the strategic and short-term product pipeline and its commercialization.
Global Brand Strategy
As Amstel's Global Brand Manager, he is passionate about working with different markets and cultures to grow one of HEINEKEN's biggest global brands.

Media Appearances

Valentin has no verified media appearances

Work History

4-2024
Amstel Global Brand Manager at The HEINEKEN Company
7-2023 - 3-2024
Global Innovation Manager at The HEINEKEN Company
9-2022 - 6-2023
Head of Innovations, Media and CMI at The HEINEKEN Company
1-2014 - 7-2014
Jr. Brand Manager at Philip Morris International
1-2013 - 12-2013
Supervisor Consumer Activation Deployment at Philip Morris International

Education

2016 - 2019
Master of Business Administration - MBA with distinction from Kingston University
1999 - 2004
Master from Ural State University named after M. Gorky

More Information

Social Presence :

Prographics :

Exp : 11 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Amstel Global Brand Manager at The HEINEKEN Company
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Insights For Selling To Valentin

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valentin is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Valentin

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Valentin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Valentin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Valentin

Personality Compatibility


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