Valentin Kondrashkin in

Valentin Kondrashkin

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Amstel Global Brand Manager at The HEINEKEN Company
📍 Amsterdam, North Holland, Netherlands

Valentin is the Global Brand Manager for Amstel at The HEINEKEN Company, with a strong background in marketing innovation and brand strategy. He holds an MBA with distinction from Kingston University. Colleagues describe him as a team leader with true business acumen and strategic vision.

He shows a keen interest in the intersection of brands and sports, particularly through his work on major football sponsorships. His role has taken him to South America for the CONMEBOL Libertadores and Sudamericana finals, highlighting his hands-on approach to global partnerships.

Valentin won both Gold and Silver awards in 2021 for a creative dark market sponsorship campaign involving a brand and the football club FC Zenit.

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Experience
11 Years
Current Role
Amstel Global Brand Manager
Job Level
Middle
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Valentin cares about

Sponsorship Marketing
He is deeply involved in Amstel's sponsorship of CONMEBOL football tournaments and has won awards for a partnership campaign with the FC Zenit football club.
Marketing Innovation
He has a track record in innovation-focused roles, where he was responsible for the strategic and short-term product pipeline and its commercialization.
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Career

Work history

4-2024
Amstel Global Brand Manager
The HEINEKEN Company
7-2023 - 3-2024
Global Innovation Manager
The HEINEKEN Company
9-2022 - 6-2023
Head of Innovations, Media and CMI
The HEINEKEN Company
1-2014 - 7-2014
Jr. Brand Manager
Philip Morris International
1-2013 - 12-2013
Supervisor Consumer Activation Deployment
Philip Morris International
In the press

Media appearances

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Education
2016 - 2019
Master of Business Administration - MBA with distinction
Kingston University
1999 - 2004
Master
Ural State University named after M. Gorky
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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