Valentine Hrytsenko

Researcher
DISC Type : Cs

Chief Marketing Officer at Ajax Systems

Ukraine

Overview

As Chief Marketing Officer at Ajax Systems, Valentine Hrytsenko leverages over 15 years of experience to build and execute global marketing strategies for security systems. A graduate of the National University of Kyiv-Mohyla Academy, he is described by peers as confident, strategic, and energetic, with a focus on driving growth through innovative solutions.

Valentine is deeply committed to supporting his home country of Ukraine, actively using his platform to fundraise for defense initiatives. He has a passion for entrepreneurship, having previously co-founded a startup that participated in a Peter Thiel Foundation Summit and won an innovation contest.

He played a key role in developing an air-raid alert app that has been downloaded over 15 million times in Ukraine, saving countless lives.

Personality Overview

ROI Seeker

Detail Oriented

Process Focused

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Global Brand Building
As CMO, he focuses on expanding Ajax Systems' brand presence into new global markets, including North America, and growing the company into a leading international player.
Supporting Ukraine
He is personally involved in initiatives supporting Ukraine's defense, including fundraising for drones and helping develop a life-saving air-raid alert application for citizens.
Startup Ventures
Previously co-founded the startup INFEEDL, which gained traction by participating in a Peter Thiel Foundation summit and winning a startup competition.

Media Appearances

Valentine Hrytsenko, CMO Ajax Systems: "Our new Ukrainian plant ...". Featured in TechUkraine.org

See Now

Work History

1-2016
Chief Marketing Officer at Ajax Systems
9-2014 - 9-2015
CEO, Co-founder at INFEEDL
6-2013 - 8-2015
Account Director at Prodigi
10-2012 - 5-2013
Head of Digital Specials at UMH group
4-2011 - 11-2012
Online communications specialist at Alfa Concert Agency

Education

2007 - 2011
Bachelor of Science from National University of Kyiv-Mohyla Academy

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ukraine Job Level : Leadership Designation : Chief Marketing Officer at Ajax Systems
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Insights For Selling To Valentine

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valentine is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Valentine

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Valentine move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Valentine take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Valentine

Personality Compatibility


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