Valeria Casani

Visionary
DISC Type : Ds

Chief Marketing Officer at McDonald's

Milan, Lombardy, Italy

Overview

Valeria has no verified overview

Personality Overview

Risk Tolerant

Big Vision Person

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Valeria has no verified topics they care about

Media Appearances

Valeria has no verified media appearances

Work History

1-2025
Chief Marketing Officer at McDonald's
4-2021
Board Member at HYPE
2-2020
Co-Founder at GirlsRestart
7-2024
Membro at #nonsitornaindietro
10-2022
University Lecturer at 24ORE Business School

Education

1998 - 2003
102/110 from Università Bocconi
2004 - 2004
Master in Marketing from Executive Master STOGEA

More Information

Social Presence :

Prographics :

Exp : N/A Location : Milan, Lombardy, Italy Job Level : N/A Designation : Chief Marketing Officer at McDonald's
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Insights For Selling To Valeria

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valeria is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Valeria

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Valeria move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Valeria take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Valeria

Personality Compatibility


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