Valeria Garcia

Critic
DISC Type : C

Associate Marketing Planning Manager at TD

New York City Metropolitan Area, United States

Overview

Valeria Garcia is an Associate Marketing Planning Manager at TD with over five years of experience, specializing in cross-channel campaigns for major financial products. Described by colleagues as thorough, speedy, and creative, she has executed over 15 campaigns using agile methodologies. She holds a Bachelors degree from Fairleigh Dickinson University.

Valeria is passionate about mentorship and has served as a guest speaker for marketing students at Baruch College, sharing her career insights. She is also a dedicated advocate for breast cancer awareness, inspired by her mothers personal journey with the disease and actively supports her fight.

Unique fact: Valeria was the first-place winner of the FDU Shark Tank Competition in 2018.

Personality Overview

Critic

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Cross-Channel Marketing
Led end-to-end planning for 15+ campaigns using Direct Mail, Email, SMS, and Onsite Banners for major initiatives like a Costco/Visa co-branded card.
Agile Methodologies
Views agile practices as pivotal for streamlining workflows, fostering collaboration with internal and external teams, and ensuring timely, high-impact campaign launches.
Marketing Mentorship
Passionate about guiding future marketers, she has been a guest speaker at Baruch College to share career tips with students.

Media Appearances

Valeria has no verified media appearances

Work History

9-2022
Associate Marketing Planning Manager at TD
3-2020 - 9-2022
Branch Marketing Coordinator at CrossCountry Mortgage, LLC
10-2019 - 3-2020
Digital Marketing Designer at Gig Werks
6-2019 - 8-2019
Product Marketing Intern at Getinge
9-2018 - 5-2019
Marketing Intern at SPECTRUM PHYSICAL THERAPY AND ATHLETIC TRAINING LLC

Education

2015 - 2019
Bachelor's degree from Fairleigh Dickinson University
2011 - 2015
High School Diploma from Bergenfield High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Associate Marketing Planning Manager at TD
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Insights For Selling To Valeria

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valeria is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Valeria

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Valeria move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Valeria take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Valeria

Personality Compatibility


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