Valeria Reyes de Soto

Judge
DISC Type : Dc

Sales Manager – Large Business at Clip

Monterrey, Nuevo León, Mexico

Overview

Valeria Reyes de Soto is a bilingual commercial leader with over a decade of experience in fintech and e-commerce across Latin America. As a Sales Manager at Clip, she leverages her expertise from roles at VTEX, BBVA, and Mercado Pago to drive growth in the digital payments space. Colleagues describe her as a determined, high-performing team player.

Outside of her career in tech, Valeria is the founder of The Memory Makers MX, a boutique agency specializing in designing themed, purpose-driven travel and event experiences. This venture combines her skills in event strategy with a passion for creating unique journeys and celebrations for her clients.

She has a unique dual career as both a fintech sales leader and the founder of a bespoke travel and events agency.

Personality Overview

Features Driven

Quality Focused

Demanding

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

LATAM E-commerce
Her career spans major Latin American e-commerce and payment players like VTEX, Mercado Pago, and Clip, showing a deep focus on the region's digital commerce growth.
Omnichannel Payments
In her current role at Clip, she is focused on helping large enterprises grow by adopting secure, omnichannel payment solutions.
Strategic Partnerships
Throughout her career, she has focused on building and scaling partner ecosystems to drive sustainable business growth and client success.

Media Appearances

Valeria has no verified media appearances

Work History

8-2025
Sales Manager – Large Business at Clip
2-2024
The Memory Makers MX at Founder & Experience Strategist
2-2023 - 4-2024
Marketing Manager at VTEX
12-2020 - 2-2023
Head Of Partnerships at VTEX
7-2020 - 12-2020
Partnerships Development Manager at VTEX

Education

2020 - 2020
CEM Expert Certification from IZO
2015 - 2018
Bachelor from Universidad Tecnológica de México

More Information

Social Presence :

Prographics :

Exp : N/A Location : Monterrey, Nuevo León, Mexico Job Level : N/A Designation : Sales Manager – Large Business at Clip
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Insights For Selling To Valeria

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valeria is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Valeria

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Valeria move?

  • They can take decisions very fast if you manage to convince them.
  • Can Valeria take some risk or not?

  • The risks don’t matter much to them.

You And Valeria

Personality Compatibility


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