Valeria Sinisterra Pereira in

Valeria Sinisterra Pereira

Critic · DISC type C
Analista de Trade Marketing Canal Moderno at Recamier S.A.
📍 Cali, Valle del Cauca, Colombia

Valeria Sinisterra Pereira is a Trade Marketing Analyst at Recamier S. A. with experience in sales and marketing. A graduate of Universidad Icesi, she holds degrees in Economics, International Business, and Business Administration, showcasing her strong analytical and management skills.

Outside of her corporate role, Valeria has demonstrated a strong entrepreneurial spirit. She founded and acted as the General Director for Sista Accesorios, an accessories brand where she led everything from strategic planning and sales to digital content creation.

Unique fact: She successfully ran her own accessories business for over two and a half years.

Read the full overview →
Experience
8 Years
Current Role
Analista de Trade Marketing Canal Moderno
Job Level
Mid-senior
Location
Cali, Valle del Cauca, Colombia
Personality Overview

How Valeria shows up

ROI Driven
Precise
Objective Thinker

They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Valeria cares about

Trade Marketing
Her career at Recamier has progressed through various trade marketing roles, covering both traditional and modern channels, including a successful project in the traditional channel.
Retail Innovation
Showed a keen interest in the evolution of the retail sector by participating in the "Retail del Futuro 2025" event with her team.
+4 more topics Login to view topics
Career

Work history

7-2025
Analista de Trade Marketing Canal Moderno
Recamier S.A.
1-2024 - 7-2025
Analista de Trade Marketing Canal Tradicional
Recamier S.A.
10-2022 - 1-2024
Asistente de Trade Marketing
Recamier S.A.
12-2021 - 9-2022
Asistente Nacional de Ventas
Recamier S.A.
8-2021 - 12-2021
Asistente Comercial
SENTHIA®
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2019
Business Administration
Universidad Icesi
2013 - 2019
Economics and International Business
Universidad Icesi
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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