Valeria Tornaghi

Examiner
DISC Type : cs

Marketing Director at IL GRUPPO VORWERK

Greater Milan Metropolitan Area, Italy

Overview

Valeria Tornaghi is a marketing and brand executive with 15 years of international experience, specializing in multi-channel strategies. She focuses on innovation and disruptive ideas through a customer-centric, data-driven approach. Colleagues describe her as energetic, resilient, and a detail-oriented problem-solver with excellent communication skills.

She is passionate about developing new business, planning marketing strategies, and elevating brands by making them more human and empathetic. A natural storyteller, she has a genuine interest in creating engaging brand narratives. She holds a Twitch Gameplan Certification, indicating an interest in modern communication channels.

Valeria was recently recognized as one of "The List Marketing Leaders 2025" by the publication Merca2. 0 for her work in Mexico.

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Customer-Centric Cultures
Explored what it means to build customer-centric cultures to transform organizations from the inside out on the '#LíderesCustomerCentric' podcast.
Brand Storytelling
Identifies as a natural storyteller and believes in elevating a brand's value by making it more human, empathetic, and engaging.
International Marketing
Recently moved back to Italy as Marketing Director for Vorwerk's Folletto brand after two years leading marketing for Thermomix in Mexico.

Media Appearances

Valeria has no verified media appearances

Work History

1-2024 - 1-2026
Marketing Director at IL GRUPPO VORWERK
1-2021 - 1-2024
Global Head of Complementary Products at IL GRUPPO VORWERK
1-2020 - 1-2021
Head of Global Marketing Partnerships at IL GRUPPO VORWERK
7-2018 - 1-2020
Sr. Marketing and Communications manager - Brand, comms, product, promotions and editorial products at IL GRUPPO VORWERK
1-2016 - 7-2018
Marketing and communications manager - Brand, communications, events at IL GRUPPO VORWERK

Education

8-2021 - 11-2021
Course from Columbia Business School
2007 - 2010
Master's degree from Università degli Studi di Milano

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Milan Metropolitan Area, Italy Job Level : Mid-senior Designation : Marketing Director at IL GRUPPO VORWERK
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Insights For Selling To Valeria

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valeria is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Valeria

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Valeria move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Valeria take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Valeria

Personality Compatibility


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