Valerie Dryden

Trailblazer
DISC Type : DI

VP of Engineering at Doccla

Greater Glasgow Area, United Kingdom

Overview

Valerie Dryden is the VP of Engineering at Doccla, a seasoned technology leader with over 17 years of experience scaling engineering teams. An ILM Level 5 certified coach with a degree in Computer Science, people who work with her describe her as inspirational, fascinating, and empathetic. She focuses on transforming dysfunctional teams and cultivating high-performance cultures.

Outside of her primary role, Valerie is a passionate "flexible work activist" and the founder of Outraged Racoon Coaching ®️. Through this platform, she pursues her mission to train a new generation of effective tech leaders. This venture also reflects her self-proclaimed "not-so-secret obsession with racoons, " which is a core part of her professional brand.

Unique fact: Valerie created a popular online engineering management course titled "Holy Shit Im a Manager! "

Personality Overview

Achievement-Oriented

Assertive

Charismatic

They will bat for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Leadership Coaching
Runs her own coaching business, Outraged Racoon Coaching, and is an ILM Level 5 certified coach focused on developing emerging tech leaders with a direct, no-BS approach.
Scaling Engineering Teams
Her career at Doccla, Thirdfort, and Snyk has focused on scaling and transforming engineering teams, maturing processes, and managing complex, business-critical projects.
Inclusive Team Cultures
Her recommendations highlight her ability to build incredible engineering cultures. She is also a vocal advocate for addressing biases in tech, particularly those involving AI.

Media Appearances

Valerie has no verified media appearances

Work History

11-2025
VP of Engineering at Doccla
2-2025 - 10-2025
Vice President of Engineering (Acting CTO) at Doccla
4-2020
Owner at Outraged Racoon Coaching ®️
11-2023 - 1-2025
Vice President of Engineering at Thirdfort
7-2022 - 9-2023
Director Of Engineering (Platform) at Snyk

Education

2007 - 2010
BSc(Hons) from Heriot-Watt University
2004 - 2007
Bachelor of Arts (BA) from Heriot-Watt University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Glasgow Area, United Kingdom Job Level : Senior Designation : VP of Engineering at Doccla
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Valerie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Valerie take some risk or not?

  • They can take risks if necessary.

You And Valerie

Personality Compatibility


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