Valerie G.

Inquirer
DISC Type : dc

Co-Founder & CEO at Aji Pepper Sauce

Spring, Texas, United States

Overview

Valerie is a strategic growth leader and entrepreneur who transitioned from managing global operations for major brands, including a role as SVP at PLBY Group, to founding her own company. Drawing on her expertise, certified through a program on negotiation at Harvard, she is now scaling her authentic Peruvian sauce brand from concept to retail.

Personality Overview

Upfront

Hard To Convince

ROI Conscious

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Peruvian Cuisine
Her company, Aji Pepper Sauce, is dedicated to bringing the authentic flavors of her Peruvian heritage to the American market through homestyle recipes.
Brand Authenticity
She emphasizes that authenticity is a core standard, not a marketing claim, building her brand around real Aji peppers and traditional recipes.
Entrepreneurial Journey
After a successful corporate career in strategic growth, she took a personal leap to launch her own food company, scaling it from an idea to a retail presence.

Media Appearances

Valerie has no verified media appearances

Work History

7-2024
Co-Founder & CEO at Aji Pepper Sauce
10-2024 - 9-2025
Advisor at Bolis Media
11-2022 - 8-2024
COO at Straife
8-2021 - 12-2022
Business Development/Partnership Executive at Vonn Jett International LLC
9-2017 - 8-2021
SVP, Gaming & Hospitality at PLBY Group, Inc.

Education

Graduate School from New York University
1990 - 1994
Bachelor of Business Administration (BBA) from Mercer University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Spring, Texas, United States Job Level : Leadership Designation : Co-Founder & CEO at Aji Pepper Sauce
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Valerie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • Their decision making speed is somewhere in the middle.
  • Can Valerie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Valerie

Personality Compatibility


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