Valerie Shawcross CBE.

Examiner
DISC Type : sc

Chair of Govenors at Croydon College

London, England, United Kingdom

Overview

Valerie has no verified overview

Personality Overview

Late Adopter

Status Quo Seeker

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Valerie has no verified topics they care about

Media Appearances

Valerie has no verified media appearances

Work History

7-2025
Chair of Govenors at Croydon College
6-2023 - 5-2024
Interim Chief Executive Officer at Crystal Palace Park Trust
1-2021 - 11-2021
Chair of Trustees at Crystal Palace Park Trust
5-2019 - 6-2023
Independent Chair at Heathrow Area Transport Forum
5-2016 - 4-2019
Member TfL Board at Transport for London

Education

1984 - 1986
Master’s Degree from University of London
1977 - 1981
Political Theory and Institutions BA Hons from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : N/A Designation : Chair of Govenors at Croydon College
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Valerie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Valerie take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Valerie

Personality Compatibility


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