Vanda Martins

Observer
DISC Type : ic

Director, Regional Marketing at Alation

Greater Sydney Area, Australia

Overview

Vanda Martins is an experienced marketing director at Alation, leading regional marketing in the APAC region. Her career is defined by senior marketing roles at tech companies like Sisense and Diligent, where she specialized in data intelligence, AI-driven analytics, and GRC SaaS solutions, focusing on strategic growth and partner collaboration.

She is a vocal advocate for diversity and inclusion, particularly championing women in data and IT leadership. Vanda actively participates in industry events to discuss data culture and governance, and she frequently celebrates the achievements of her team and company online, fostering a collaborative and positive environment.

She recently celebrated her company, Alation, achieving "Centaur" status by surpassing $100 million in Annual Recurring Revenue.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Data Culture
Hosted an executive lunch for data and IT leaders to discuss data culture, governance, and the importance of building data-driven organizations.
Diversity in Tech
Passionate about the role of diverse teams in achieving high performance and actively celebrates female leadership in the technology and data sectors.
APAC Field Marketing
Has extensive experience leading regional field marketing for the APAC region at multiple B2B technology companies, including Sisense and Alation.

Media Appearances

Vanda has no verified media appearances

Work History

11-2024
Director, Regional Marketing at Alation
6-2022 - 3-2025
Head of Marketing - APAC at Alation
11-2021 - 6-2022
Head of Field Marketing - APAC at Sisense
10-2018 - 10-2021
Snr Marketing Manager - APAC at Diligent Corporation
8-2016 - 10-2018
Head of Marketing - APAC at SAI Global

Education

Vanda has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Director, Regional Marketing at Alation
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Insights For Selling To Vanda

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanda is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Vanda

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Vanda move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Vanda take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Vanda

Personality Compatibility


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