Vanessa Armelin

Critic
DISC Type : C

Coordenadora de E-commerce at CVC CORP

Santo André, São Paulo, Brazil

Overview

Vanessa Armelin is an E-commerce Coordinator at CVC CORP with over 10 years of experience in digital retail and tourism. She specializes in commercial strategy, customer experience, and data-driven sales, holding an MBA from FGV and a postgraduate degree from ESPM. People who have worked with her describe her as an excellent and highly competent coordinator.

She has a keen interest in strategic partnerships, having worked with major players like Amadeus and Accenture. Her professional development focuses on digital marketing, including lead generation and sales funnels.

Unique fact: Vanessa led an international project to develop a new technology platform in partnership with major global players in the travel and tech sectors.

Personality Overview

Objective Thinker

Critic

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Digital Commerce Strategy
Her entire career focuses on building commercial strategies for digital channels, managing e-commerce operations, and driving online sales growth for major travel brands.
Customer Loyalty
She has specific experience managing the customer journey within loyalty programs, focusing on metrics like NPS and CSAT to enhance retention.
Data-Driven Campaigns
Uses user behavior data and customer journey insights to plan and execute commercial campaigns and online showcases to boost conversion.

Media Appearances

Vanessa has no verified media appearances

Work History

3-2023
Coordenadora de E-commerce at CVC CORP
8-2019 - 7-2023
Especialista em parcerias at CVC CORP
12-2014 - 8-2019
Coordenadora de Televendas at Submarino Viagens
12-2010 - 12-2014
Líder de Operações & Emissão at Submarino Viagens

Education

2019 - 2020
MBA from FGV - Fundação Getulio Vargas
2013 - 2014
Pós Graduação de Gestão de negócios com ênfase em Marketing from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 15 Location : Santo André, São Paulo, Brazil Job Level : N/A Designation : Coordenadora de E-commerce at CVC CORP
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Vanessa

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Vanessa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Vanessa

Personality Compatibility


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