Vanessa Barber

Enthusiast
DISC Type : i

Head of Product at TOG24

Huddersfield, England, United Kingdom

Overview

Vanessa Barber is the Head of Product at TOG24, guiding the design and technical teams for all product lines. An experienced fashion and sportswear designer with a first-class degree from The University of Huddersfield, she has a background in designing for major UK brands and high-street retailers.

Outside of her primary role, Vanessa is a passionate supporter of purpose-driven brands, such as Retribe Clothing, that aim to make a positive difference. She is also a long-time fan of Aardman animation, enjoying opportunities to merge this personal interest with her professional work through collaborations.

She recently led a design collaboration between TOG24 and Aardman, fulfilling a personal dream of working with the animation studio she has long admired.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sustainable Fashion
Actively drives TOG24's sustainability journey, focusing on ethical supply chains and transparency by partnering with firms like the Trimco Group to achieve these goals.
Brand Collaboration
Enjoys bringing creative partnerships to life, such as a personally meaningful design collaboration between her brand, TOG24, and the animation studio Aardman.
Product Direction
Leads the entire product lifecycle, from initial design to final technical execution, across menswear, womenswear, childrenswear, and accessories for the TOG24 brand.

Media Appearances

Vanessa has no verified media appearances

Work History

4-2019
Head of Product at TOG24
5-2018 - 4-2019
Head of Creative & Product (Caretaker position) at TOG24
7-2015 - 6-2018
Head of Design at TOG24
1-2013 - 6-2015
Senior Designer at Focus International
4-2011 - 1-2013
Designer at Focus International

Education

2005 - 2009
First class degree in Fashion Design with Marketing from The University of Huddersfield
1998 - 2005
Education details unavailable from Bolton School Girls Division

More Information

Social Presence :

Prographics :

Exp : 15 Location : Huddersfield, England, United Kingdom Job Level : Mid-senior Designation : Head of Product at TOG24
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Vanessa

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Vanessa take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Vanessa

Personality Compatibility


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