Vanessa Bechtol, CDME

Examiner
DISC Type : cs

Chief Strategy Officer at Visit Santa Barbara

Santa Barbara, California, United States

Overview

Vanessa has no verified overview

Personality Overview

Unexpressive

Status Quo Seeker

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

Vanessa has no verified topics they care about

Media Appearances

Vanessa has no verified media appearances

Work History

11-2025
Chief Strategy Officer at Visit Santa Barbara
7-2019 - 10-2025
Vice President of Destination Stewardship at Visit Tucson
3-2016 - 6-2019
Senior Director of Community Partnerships at Visit Tucson
10-2022 - 10-2023
Member at Women Leading Travel & Hospitality
1-2007 - 1-2015
Executive Director at Santa Cruz Valley Heritage Alliance

Education

2002 - 2003
Master of Science from University of Arizona
Sustainable Tourism Destination Management from Cornell University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Santa Barbara, California, United States Job Level : Leadership Designation : Chief Strategy Officer at Visit Santa Barbara
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Vanessa

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Vanessa take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Vanessa

Personality Compatibility


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