Vanessa Di Cuffa

Inquirer
DISC Type : dc

Chief People Officer at Compass Community

United Kingdom

Overview

Vanessa Di Cuffa is the Chief People Officer at Compass Community, specializing in large-scale organizational transformation for complex, founder-led businesses. A former employment lawyer with a law degree from the University of Birmingham, she translates investor strategy into value creation plans that deliver EBITDA uplift and cultural renewal. Colleagues describe her as a positive, strategic, and authentic leader.

Vanessa dedicates significant time to social causes, demonstrating a deep commitment to human rights and ethical practices. She serves as a Non-Executive Director for Impac, a consultancy focused on ethical trade, and has served as a Board Trustee for Unseen UK, an organization dedicated to combating modern slavery.

She is an accredited practitioner of Neuro-Linguistic Programming (NLP), Time Line Therapy, and NLP coaching.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Large-Scale Transformation
Specializes in restructuring complex, multi-site businesses to drive commercial turnarounds and prepare organizations for exit.
Value Creation
Focuses on translating investor strategy into executable plans that deliver rapid EBITDA uplift through rightsizing, outsourcing, and leadership resets.
Human Rights Advocacy
Actively involved in combating modern slavery and promoting ethical trade through her board-level roles at Unseen UK and Impac.

Media Appearances

Vanessa has no verified media appearances

Work History

1-2026
Chief People Officer at Compass Community
1-2024 - 1-2026
Chief People Officer at NEC Group
5-2023 - 4-2024
Board Trustee at Unseen UK
7-2022
Non Executive Director at Impactt
4-2020 - 1-2024
Founder at Cultureology Limited

Education

1994 - 1997
Bachelor of Laws (LL.B.) from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : Leadership Designation : Chief People Officer at Compass Community
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Vanessa

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • Their decision making speed is somewhere in the middle.
  • Can Vanessa take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Vanessa

Personality Compatibility


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